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Case Studies

B2B Marketing

+12

The Real Work Starts After the Audit

Sep 4, 2026

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4 min read

The Real Work Starts After the Audit

Turning AI visibility data into better content, stronger proof, and measurable changes in the buyer journey.

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

The Hard Part Is Not the Technology

Aug 26, 2026

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3 min read

The Hard Part Is Not the Technology

Why winning in AI search will depend on strategy, measurement, and knowing when to act.

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

You Can Win the Mention and Still Lose the Buyer

Aug 13, 2026

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3 min read

You Can Win the Mention and Still Lose the Buyer

The real question isn’t whether AI includes your company; it’s whether the answer gives someone a reason to choose it.

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

Why We Benchmark Before We Optimize

Aug 5, 2026

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5 min read

Why We Benchmark Before We Optimize

Before a company changes its content, website, or strategy for AI discovery, it needs to know what problem it is actually solving.

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

Most AI Visibility Programs Start With the Wrong Questions

Jul 29, 2026

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4 min read

Most AI Visibility Programs Start With the Wrong Questions

A dashboard is only useful if the prompts reflect how real customers research, compare, and buy.

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

Fit Over Fame: The Narrow Openings for Startups in AI Search

Jul 23, 2026

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8 min read

Fit Over Fame: The Narrow Openings for Startups in AI Search

AI search does not erase the advantages of scale. But it may create new places where smaller, more specialized companies can compete.

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

What AI Gets Wrong About Companies

Jul 22, 2026

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6 min read

What AI Gets Wrong About Companies

A framework for measuring errors, omissions, and misleading recommendations

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

AI Visibility Is Not Traffic

Jul 16, 2026

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8 min read

AI Visibility Is Not Traffic

Why the influence of an AI recommendation may appear somewhere else

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

A Citation Is Not Proof

Jul 14, 2026

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9 min read

A Citation Is Not Proof

Why a real source can still support the wrong, incomplete, or overstated AI answer

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

One AI Search Doesn’t Tell You Enough

Jul 10, 2026

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7 min read

One AI Search Doesn’t Tell You Enough

AI visibility is not a screenshot. It is a repeated measurement problem

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

What Makes a Company AI-Ready?

Jul 8, 2026

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8 min read

What Makes a Company AI-Ready?

AI visibility is not about hacks. It is about whether AI systems can understand, verify, and accurately represent your business.

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

AI Doesn’t Just Find Companies Anymore. It Recommends the Ones It Can Trust.

Jul 3, 2026

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4 min read

AI Doesn’t Just Find Companies Anymore. It Recommends the Ones It Can Trust.

As search shifts from ranking to recommendation, public evidence and source credibility are becoming part of AI visibility.

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

The silent cost of corporate silos in AI search

Jun 30, 2026

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3 min read

The silent cost of corporate silos in AI search

AI does not see your org chart. It sees your public evidence layer.

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

The Risk of Synthetic Data in AI Discovery

Jun 25, 2026

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6 min read

The Risk of Synthetic Data in AI Discovery

AI platforms are shaping buyer shortlists, but platforms are also cracking down on fake reviews, AI spam, and synthetic reputation signals.

Sebastian Miller
Sebastian Miller

B2B Marketing

+12

Why single snapshot AI visibility audits are misleading

Jun 23, 2026

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2 min read

Why single snapshot AI visibility audits are misleading

One prompt, one platform, and one screenshot are not intelligence. Here’s what brands should measure instead.

Sebastian Miller
Sebastian Miller

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